Croptimize Inc is part of the new innovative cannabis industry. Croptimize is a software data analytics company that recognizes the costs and need for savings on utilities costs in indoor grows. The cannabis industry has sparked a new wave of innovation in urban agriculture. The advancement in indoor grow technology is trying to keep pace with the evolving cannabis market and help growers realize greater profits during grow operations. The tech boom is mainly in device manufacturing of lights and environmental units such has HVAC systems and cooling. Right now, a huge market place exists for ancillary service provider in the industry. Innovative design in water drip systems, hydroponics, aquaponics, and even aeroponic growing systems are dramatically cutting water use and utility cost. Refined nutrient delivery systems cut costs and increase crop yield. The South West Energy Efficiency Project projects that cultivators can cut costs of up to 50 percent through existing efficiency technologies (Geller, 2016). There will continue to be a market for controlled, more expensive indoor cannabis. Pharmaceutical/Medicinal use and quality control are more easily managed in an indoor grow. Yet, the ultimate move for cultivation is being directed toward green houses and outdoor grows. Technology is evolving in green houses that allow for highly regulated grow operations, and outdoor farms are favorable in ideal climate zones such as Northern California. A shift to greenhouses means erecting new state of the art structure for cultivation, but as mentioned before, regulation, access to capital, and consistency in product pose large enough barriers to direct sustainable transition.
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